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The emergence of Augmented Reality (AR) Makeup technology has revolutionised the way consumers interact with beauty products, opening up a world of possibilities for both beauty brands and consumers.
As the leading innovator in this space, Beauty by Holition is paving the way for the future of beauty by harnessing the power of AR Makeup. In this article, we will explore how our Neo Beauty Studio allows users to virtually try on makeup products in real-time using their smartphones, tablets or computers from anywhere in the world.
Our patented FaceSDK technology offers a range of features that allow users to build custom makeup looks, try on preset trending looks, and effortlessly share their creations on social media. A highly accurate and immersive makeup virtual try-on experience that surpasses others.
Adopted by the world’s most recognised beauty brands and SMEs alike, our Virtual try-on technology increases brand loyalty, consumer engagement and yes Sales! Here’s a high-level overview of how AR Makeup works.
The AR Makeup software begins by detecting and tracking more than four hundred 3D points on the user's face in real-time. It identifies key facial features such as the eyes, lips, nose and contours to establish a precise reference point for accurate makeup application.
Once the face is detected and tracked, the software creates a detailed 3D mesh of the user's face. This mapping ensures that the virtual makeup products align precisely with the user's facial features, accounting for different facial shapes, sizes, lighting and angles.
All this is done without transmitting or storing any user information outside of the user device, which shows a rare mark of high privacy and security among other AR Makeup applications.
The AR Makeup technology layers multiple makeup product categories, including foundation, lipstick, eyeshadow, blush, and more. These products are accurately rendered, blended and mapped onto the user's face, providing a realistic representation of how the makeup will look when applied.
Here Neo Beauty Studio does not act as a beautifying Tiktok filter, changing users' facial structure or features. Instead, it gives a real view of how an actual makeup product will look if it was applied in a physical space.
Users can interact with the AR Makeup application by selecting different makeup products, shades, and textures from the available options. They can experiment with layering multiple products and even explore different finishes like matte, gloss, satin or shimmer. Just click to mix-&-match!
As the user interacts with the application, the AR Makeup technology instantly renders the virtual makeup on their face, taking into account lighting conditions and environmental factors. This real-time rendering ensures a seamless and natural-looking integration of the virtual makeup with the user's live camera or a selfie.
After applying the virtual makeup, users can assess the look and make adjustments as desired. They can also capture photos to share their virtual makeup creations on social media platforms, seeking feedback or simply showcasing their style.
The AR Makeup platform also collects data and analytics about user preferences, popular trends, and product usage. This information helps beauty brands understand customer behaviour, personalise recommendations and refine their product offerings or marketing strategies.
Overall, AR Makeup technology combines computer vision, machine learning, image processing, and interactive design elements to deliver an engaging and realistic virtual makeup try-on experience.
It empowers users to experiment, customise, and visualise makeup looks before making a purchase, revolutionising how beauty products are explored and enhancing the overall shopping experience.
Moreover, Neo Virtual Try-On is designed to foster the sense of community and connection among beauty enthusiasts. Users can seamlessly share their unique makeup looks on social media platforms, inviting friends and followers to provide feedback and engage in discussions.
This shared creativity not only inspires users to share beautiful makeup looks on social media but also generates influential beauty content for both the brand and users to connect with.
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