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Studies have shown that 62% of shoppers, including 80% of Gen Z, are more inclined to purchase beauty products if they can use technology to find their ideal shade. Moreover, 43% of shoppers prefer online AI-based shade matching over in-store testing.
Neo Shade Finder is part of the Neo Beauty Studio suite of virtual beauty solutions which offers brands opportunities for delivering a personalised shopping experience, customisation of experience and virtual product, and for increased engagement through intuitive UI.
The shade finding experience is a state-of-the-art AI solution proudly developed and designed by the team at Beauty by Holition, and has been deployed by Rabanne's Art Factory alongside its launch of complexion products to help their customers feel more confident in their online purchases.
At Beauty by Holition we believe that a personalised shopping experience is what truly helps set beauty brands apart and as innovators. With more and more consumers expecting tailored experiences and recommendations from brands, the suite of our AI & AR powered solutions caters to a wide variety of business needs whether it's at the acquisition stage or boosting conversions.
One of the pivotal features of Neo Shade Finder is its ability to account for both skin tone and undertones, allowing shoppers to avoid poorly matched foundation shades that make their skin appear ashy or overly warm. This is possible as a result of training AI to identify the full spectrum of skin tones as well as undertones thus allowing it to accurately match all skin tones to available products.
The Head of R&D Kat Matusevich comments-"It is a challenging task to figure out the actual skin tone of a person from just a picture. Skin colour in a picture can appear different due to lighting conditions. But by using AI we can discover hidden patterns in facial images under different lighting, and help brands recommend the perfect [foundation] match."
Neo Shade Finder was designed with business needs in mind, and shoppers at the core. As a result the journey is accessible and highly comprehensible driving both education and engagement. Shoppers are able to:
Neo Shade Finder has demonstrated remarkable impact on customer experience and business metrics, as seen by another global brand; Whom have reported significant improvements in key performance indicators:
Neo Shade Finder is available as an out of the box solution, ready to go in seconds. The shade finder experience is simple, rapid, and accurate but easily customisable to each and every brand need. For Rabanne, it was important for the journey to be as concise as possible, and for the shade recommendations to be visualised as accurately as possible. For this, the creative team at Beauty by Holition replicated physical properties of the Rabanne complexion products, translating the texture, coverage, and finish, into digital versions through high-quality 3D visualisation.
Whether you're looking for an out of the box solution or a bespoke journey, our technology will help your brand stand out as an innovator and inclusivity pioneer. Using our AI powered shade finder your brand will deliver personalisation, greater engagement, and unlock conversions across the entire sales funnel.
Book a demo today to set up your free shade finder trial.
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