Glossy Awards 2018

The 2018 Glossy Awards were hosted by supermodel and “queen of pose” Coco Rocha at Current at Chelsea Piers in New York City. The annual awards gala honors the brands, media companies and technology firms that are transforming the fashion and beauty industries at a time of seismic change.

Best In-Store Tech

Holition & Charlotte Tilbury — Charlotte’s Magic Mirror

Holition partnered with Charlotte Tilbury to create two “Magic Mirrors,” which allow visitors of her flagship store to virtually try on classic Charlotte looks, ranging from glamour muse to golden goddess. Users are able to try on, snap a selfie and purchase products of interest, all without leaving Westfield London.

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Best Use of New Platform by a Brand

Holition & CoverGirl — AR In-Browser Tool

For their second win of the night, augmented reality and software provider Holition partnered with CoverGirl to let web visitors try on looks from their Spring ‘18 collection using AR. Visitors could then shop their preferences, all without leaving the browser. The initial promotional push brought in five beauty influencers including RayeRaye — who has over 1.5 million followers on Instagram — to put the try-on to the test by recreating looks from the AR tool in real life and comparing the results. Talk about real life application.

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